PURECOLOR = STAIN RESISTANCE. PureColor carpets are made with built in stain resistance, delivering superior protection even after multiple cleanings.
PURECOLOR = CLEANABILITY. PureColor carpets are made with built in bleach resistance. Spot cleaning with a bleach solution can take out virtually all stains with ease.
PURECOLOR = FADE RESISTANCE. PureColor carpets are made with built in fade resistance, so the color stays vibrant even when exposed to harsh sunlight or high traffic areas.
PURECOLOR = HIGH DEFINITION VISUALS. PureColor carpets are made using solution dyed yarns that result in superior color clarity.
PURECOLOR = COLOR CONSISTENCY. PureColor fiber technology matches colors accurately and consistently from room to room, time and time again.
PURECOLOR = EASY PROTECTION. SoilShield prevents dirt from adhering to the carpet so it vacuums away easily.